Toosecco is a new product in the Ascania Beverages line, created in response to consumer demand for natural, light and modern drinks. This is a dry cider with a refined taste, made in Zaporizhzhia, but inspired by the atmosphere of Italian aperitifs.
The article by Mind.ua tells how we worked on the brand: from idea to implementation. The name Toosecco combines a play on words – “Too” and ‘Secco’ (Italian for “dry”), which emphasizes the character of the product: bold, trendy, with a perfectly balanced taste.
The cider is available in three flavors – apple, grape, and peach – and is already receiving positive feedback from both consumers and market experts.
👉 Full version of the article:
https://mind.ua/publications/20292070-toosecco-ukrayinskij-sidr-z-italijskim-harakterom